OUCH because our words punch, whisper, flirt, and burn. They sting a little — but they’re always honest. Bali isn’t quiet — it’s hot, messy, wild, and full of stories that hurt just enough to make you feel alive. That’s the energy that shaped us.

Why do we exist? A brand for the emotionally brave, the beautifully lost, and the ones done pretending. Worn only by the mavericks who truly don’t give a fu*k. It’s not for everyone. And that’s perfectly fine. We don’t want everyone wearing this brand — only the ones who get it.

Our story was born in the Bali bubble, after many OUCH moments. We wanted to turn memories of heartbreak, fun, and questionable choices into something tangible — a premium tee that tells a story. We couldn’t find it. So we created it.

Our philosophy? We’re not your typical fashion brand. We’re a statement brand. OUCH isn’t about following trends or finding your perfect fit. It’s about how you wear it — shaped by your attitude, your energy, and your unapologetic self.

Our craft? Each piece is handmade in Bali by fairly paid local artisans — because we care not only about the quality of our creations, but also about the community that brings this brand to life. Supporting local craftsmanship  empowers independent artisans, and ensures that every item is made with intention and respect. For us, it’s not just about fashion — it’s about creating responsibly and giving back to the island that inspires us.

Why quality AF?  Each tee is crafted from 100% premium  cotton — because your skin deserves to touch something real. That’s fu*king cool to us. Sure, polyester has its place — just not here. Health and quality are non-negotiable. Our 300 GSM cotton gives each piece a bold, structured feel — but don’t worry, it won’t make you sweat under the Bali sun. We wanted our tees to have something your ex’s life doesn’t: structure.

Unique design. Our custom font isn’t meant for everyone — only for those who can read between the lines. If we wanted it to be easy, we’d use Arial Black. But we don’t.

Ouch isn’t safe, it isn’t soft, and it isn’t for everyone. It’s for the ones who want to be loud, raw, defiant. For the ones who live with their gut.

Made in Bali. Worn by mavericks around the world.