OUCH because our words punch, whisper, flirt, and burn. They sting a little — but they’re always honest. Every collection we create has its own personality — bold, raw and alive. The place where OUCH was born inspired our first collection: The BALI Collection.  Bali isn’t quiet — it’s hot, messy, wild, and full of stories that hurt just enough to make you feel alive. That’s the energy that shaped us.

Our story was born in the Bali bubble, after many OUCH moments. We wanted to turn memories of heartbreak, fun, and questionable choices into something tangible — a premium piece that tells a story. We couldn’t find it. So we created it.

Our philosophy? We’re not your typical fashion brand. We’re a statement brand. OUCH isn’t about following trends or finding the perfect fit. It’s about how you wear it — shaped by your attitude, your energy, and chaos. We want you to take your stories with you. Every piece is more than fabric —

it’s a memory, a confession, a moment that left a mark. It’s the nights you won’t forget, the people who changed you, the lessons that stung but made you stronger. OUCH is meant to be felt. It’s not just something you wear — it’s a piece of your story.

Our craft? Each piece is handmade in Bali by fairly paid local artisans — because we care not only about the quality of our creations, but also about the community that brings this brand to life. Supporting local craftsmanship  empowers independent artisans, and ensures that every item is made with intention and respect. For us, it’s not just about fashion — it’s about creating responsibly and giving back to the island that inspires us.

Why quality AF?  Each tee is crafted from 100% premium  cotton — because your skin deserves to touch something real. That’s fu*king cool to us. Sure, polyester has its place — just not here. Health and quality are non-negotiable. Our 300 GSM cotton gives each piece something your ex’s life doesn’t: structure.

Unique design. Our custom font says what it wants — bold, raw, and a little hard to read. If we wanted it to be easy, we’d use Arial Black. But that’s not us. OUCH isn’t safe, it isn’t soft, and it isn’t for everyone. It’s for the ones who want to be loud, raw, defiant. For the ones who live with their gut.

Made in Bali. Worn by mavericks around the world.